Pets and Rental Properties: What Do the Numbers Suggest?

🏠 Want to Fill Your Rental Faster? Let Pets In.

Zillow analyzed over 11 million listings—and the data speaks for itself:

• Rentals that allow pets lease 8 days faster on average
• They earn up to 12% more saves and 11% more shares
• With nearly 60% of renters owning pets, demand is shifting rapidly

 The numbers don’t lie: allowing pets isn’t just a kind gesture—it’s a smart business move backed by massive data. (Read Zillow’s full analysis here.)

 Why This Works for Landlords

Pet-owners often:

• Stay longer to avoid recurring moving stress.
• Honor leases, appreciating accommodations made for their pets.
• Take pride in property—many owners see their pet as family and treat the space accordingly, treating your property like home.

 Tips to Protect Your Property from Pet Damage

1. Routine inspections (e.g., quarterly walkthroughs) allow early detection of wear and tear.
2. Pet deposits or monthly pet rent cover potential damage—customize these amounts based on pet size and type.
3. Clear pet policies in leases—include rules on waste clean-up, barking, restricted areas, and breed/size limits.
4. Require renters insurance that includes pet liability coverage to protect both parties.

By combining Zillow’s robust dataset with tenant screening and preventive measures, landlords can:

• Maximize showings and listings engagement
• Lease units faster—even by nearly a month in large markets
• Mitigate risk through structured preventative policies

Pet-friendly = profit-friendly. Consider it your fastest (and furriest) leasing strategy.